Powerful User Analytics
for Mobile Applications

Powered by the Kontagent Partner Edition
Get actionable insights to optimize your mobile campaigns
In a competitive world, finding the right users and understanding how they engage with your app is mission-critical. Tapjoy has partnered with Kontagent to offer a best-in-class mobile app analytics solution that delivers critical real-time app data. Now you can leverage best-in-class distribution, monetization and analytics all in one.Access to detailed and insightful real-time app data is critical to the success of both developers and advertisers. We are now happy to provide this data to our partners. For current Tapjoy partners, please contact your account manager to get started. For others seeking to learn more, please fill out the form above and a representative will get back to you shortly.

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Here’s what you’ll get:

App Insights

Distribution
First-Session Engagement
Learn What Motivates
Users to Spend
  • Identify the Tapjoy campaigns that drive your most engaged and profitable users
  • Analyze Tapjoy marketing channel performance by install date and more
  • Lower time-to-insight with near real-time updates and maximize your return on ad spend
  • Drill down into the key metrics that maximize engagement and prioritize new features and mechanics around these insights
  • Optimize critical first user flows, like tutorials and key objectives, to encourage deeper usage and more avid engagement
  • Monitor 1, 3 and 7-day customer revisit rates to determine the effects of engagement and re-engagement mechanics on your customer lifetime value
  • Measure and optimize revenue channels with ARPU, ARPPU, % Paying Users and transaction size
  • Determine the most effective paths to monetization, and optimize the purchase paths to reduce the customer drop-off points
  • Go beyond bidding for low-cost traffic and measure the effectiveness of your Tapjoy traffic by ROI
New Installs
Retention
Optimizing the App Experience